Think Profits.com. Inc. - Search Engine Optimization Specialists
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Internet Marketing Writing Using Words That Sell
Why
Invest in Professional Copy Writing Services?
1. You will turn more hits into sales. Potential buyers,
once they find your site, will quickly pass your offer by if they
don’t find clear, and compelling copy. Copy communicates
the benefits and advantages of your products or services from their
perspective.
You’re already spending your time and money getting people to your site right? Doesn’t it make sense to ensure that once they get there, they will find clear, informative, benefit oriented text, which leads them to purchase or contact you for more information? Of course it does.
2. You can stay focused on running your business. Don’t be distracted from doing what makes you money today by spending frustrating hours working on something in which you are not an expert. We will help you turn your web site into a moneymaking machine, while you stay focused on doing what you do best.
3. Capitalize on your investment faster. Your web site will be completed sooner when working with a professional copywriter. Statistically speaking, the number one delay to web site completion is late delivery of web copy from clients. With our help, your site will be completed sooner, allowing you to capitalize on your web solution faster.
The advantages of using an experienced writer to complete your copywriting requirements are clear. Leverage your website investment by turning more hits into sales. Remain focused on your profitable areas of expertise, and capitalize on your assets and investment dollars more rapidly – all hassle free.
Free Pointers to Creating Compelling Web Copy
Let us leave you with some valuable advice, should you choose to do it yourself. Also, we’ll give you a taste of the sales and marketing insights we build into all our copy.
Please read over the following information, we guarantee it will be worth your while, regardless of whether you choose to have us write compelling, client focused copy for your new website or not.
Most of the copy presented on the web today is nothing more than institutional advertising. In other words, we mean it does not direct the reader to any intelligent action or buying decision.
Most institutional advertising tells you how great the company is, or how old and stable they are, or some other cute and non-compelling foolishness. It doesn’t convey any compelling reason for the reader to favour your business over another. It does not make a case for the product or service they sell. If you have fallen into this trap, then realizing this is your first important step on the road to getting the a better return on every marketing dollar invested to build your business.
Direct response advertising on the other hand is, by it’s very name, self-explanatory. It is designed to evoke an immediate response, action, visit, call, or purchasing decision from the viewer or reader.
Direct response advertising tells a complete story. It presents factual, specific reasons why your company, product, or service is superior to all others, on an analytically and factually supported basis as opposed to mere conjecture used in institutional advertising. Direct response advertising is salesmanship in print.
Your prospect cares about is what benefits your products or services render to them. How will your product improve the prospect’s situation and save him or her effort, time, and money? How will your product or service improve the prospect’s life, and why? Tell him or her the answers to these kinds of questions and you will get their full attention and fatten your bottom line.
You have to give your prospects information that is important to them, not you. Give them facts and performance capabilities of your products or service or tell them about your guarantee. Give them reasons why your product is superior to your competitors, and do so on a human basis that the prospect can understand and appreciate. Do that in all your copy writing and you will own your market.
We are asking you to take inventory of your current marketing position for a moment. Have you fallen into the institutional advertising trap with your existing website or sales materials? If so, we can help you transform your marketing materials into copy that will close more sales than you ever imagined, copy that clearly and effectively communicates what your prospects want to know about your products or services and how easy it is for them to buy from you.
The greatest strength in our writing is our ability to think like your client. Combine this strength with our understanding of business as successful entrepreneurs, and you have a rare, winning combination at your disposal. We will help you achieve your marketing goals.
We incorporate cutting edge marketing savvy with practical, real world experience. Our 20 year background in sales and marketing and continued study and passion for the field of sales and marketing will give your site the competitive advantage it needs to stand out from your competition and earn you more money.
Our copywriting will hit your readers “HOT buttons” by communicating your products or services unique selling features, from their perspective. We pen the compelling benefits of your products and services as they relate to existing and future clients needs and desires. We get your audience emotionally and intellectually involved in your products and service offers. Nothing sells without emotion.
Additionally, we carefully integrate your selected “keywords” on each page we write, which boosts your sites ranking on many search engines.
We will weave strategic marketing insights and “calls to action” wherever appropriate into your copy, which effectively increases the odds that your viewers will take proactive steps to contact you for a purchase, or more detailed information, which then gives your sales people a opportunity to close the sale.
After all, the goal of your site is to open new relationships with the viewers of your fine products and services, right? You know, the visitors you’ve just spent your valuable resources and time attracting to your site.
Make your products and services irresistible to your viewers and compell them to contact you. Simply pick up the phone and give us a call at 604.638.1188, so we can answer all of your important questions. Let us help maximize your companies strengths and abilities by developing effective website copy, so you can achieve your goals and get ahead.
What Should You Say About Your Business?
Your web site allows you to be totally creative with your content. The following is good general information to stimulate your ideas about what you might want to say.
Guidelines For Your Main Navigation Structure
We will layout the overall navigation structure before worrying about developing any of the content of your web site. We recommend breaking down your site into 2 major levels of navigation if it is more than 10 pages long. The primary level or top level should be established so that visitors can navigate quickly to specific general interest areas within your web site quickly (home page, products and services, company information, etc.). Underneath each top-level area, a navigation structure will be developed that will be used to navigate to the individual pages within that section. We recommend that you limit the top-level navigation structure to a maximum of 10 areas. Try and keep your navigation structure as simple as possible.
General Design Guidelines For A Successful Website
The layout and navigation structure of your web site is the most important aspect of designing a successful web site - one that will get visitors excited and interested in your company and will help to build long-term relationships with potential and existing customers. You have approximately 30 seconds to generate a positive first impression to the visitors of your web site, therefore; careful planning and layout of your home page is extremely important to building a successful web site.
Some Suggestions For Your Website
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Try to tie your home page into your current offerings and state why visitors should choose you. Build some excitement!
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Your home page should incorporate something that will interest your visitors so that they will want to see the rest of your site.
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Focus of your home page: current promotions, new products, or exciting company / industry news.
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Links to suppliers or key customers.
When creating content for your web pages, please remember to make it as informative as possible, yet very easy to read and comprehend. Refrain from using technical jargon unless your intended audience will understand it.
Contact us today for more information.
